AI for wholesalers whose orders arrive in every format.
Wholesalers and distributors receive orders by email, PDF, phone and WhatsApp, and field the same questions about stock, prices and delivery dates all day. Palmline Labs builds AI that reads those orders and questions, checks your ERP and puts the result where it belongs, so your inside sales team handles exceptions instead of data entry.
Palmline Labs · Wholesale and distribution- Orders arriving as emails, PDFs and photos that someone retypes into the ERP
- Customers asking about stock, prices and delivery dates by phone and message
- Back orders and delays that customers only hear about when they call
- Quotes that take hours because data sits in several systems
AI for wholesale and distribution, in practice.
Orders straight into the ERP
Orders by email, PDF or WhatsApp are read, matched to the right customer and articles, checked for price and stock, and created as draft orders in your ERP for a quick approval.
Stock, price and delivery questions
Customers ask in their own words and get an answer from live ERP data, including customer-specific prices, around the clock.
Proactive back-order updates
When a delivery slips, the AI informs the affected customers before they have to ask, with the new expected date.
Faster quotes
The AI prepares a quote from the customer's history, current prices and stock, ready for a salesperson to check and send.
Overdue invoices followed up
An agent follows up overdue invoices with the right tone for each customer and escalates the difficult cases.
Something else that eats time?
We map where time goes in your firm during a fit check, with no contract if it is not a match.
Built from these modules
- AI Order Desk →Customers ask, book and order on WhatsApp or email. The AI answers in their language, checks your systems and hands over to a person when it should.
- Intelligence layer →Ask your business anything. One AI connected to accounting, ERP, operations, bank and CRM, answering with your real numbers.
- Custom agents →Agents that watch, act and escalate: chasing invoices, flagging expiring documents, routing leads, preparing the work your team now does by hand.
Typical systems it connects to
- ERP (e.g. Odoo, SAP Business One, Exact)
- Warehouse management
- Webshop / B2B portal
- CRM
- WhatsApp Business
Your exact systems are mapped during the fit check. If it has an API or an export, we can usually work with it.
The same approach runs in production at Troom, a Belgian private-driver service, where a WhatsApp AI handles 93% of booking conversations without a person. Read the case →
Questions, answered.
Do orders go into the ERP without a check?
That is up to you. Most clients start with draft orders that a person approves, and allow automatic creation for simple repeat orders once they trust it.
Can it read PDF purchase orders?
Yes. PDF and scanned purchase orders are read, matched to your article numbers and customer, and checked before they become an order.
Which ERP systems does it work with?
Systems with an API, such as Odoo, SAP Business One or Exact, are the usual case. Your exact setup is mapped during the fit check.
Want this AI in your company?
Thirty minutes, no pitch. We’ll tell you honestly if it fits.