Venture studio — AI-native companies
We build companies, and the AI that runs them.
Palmline Ventures starts and operates its own AI-native companies. Palmline Labs builds the same systems for yours.
See our venturesEvery company we build, ours or yours, runs on the same three layers.
- L3One AI, connected to everythingAnswers, decides within rules, escalates
- L2Operations as autonomous flowsBookings, invoices, follow-ups, routing
- L1Your systemsERP · CRM · finance · WhatsApp · e-mail
Companies we build and run.
Every venture starts from a problem we hit ourselves. We build it, sell it and operate it, and what we learn flows straight back into Labs.
All ventures →
01Pipestork
LiveAI agents that find your next clients
Pipestork runs B2B outbound end to end with AI agents. From your website, the agents map your market (or the right investors), find verified decision-makers, write individually researched emails sent from your own mailbox, answer replies and book the meetings.
Read more →
02Sendway
LiveOn-brand email campaigns in minutes
Sendway is an AI email marketing platform. It reads your website for your brand, colours and tone, then generates on-brand campaigns and lifecycle flows, with a visual flow builder and a full API so AI agents can work with it too.
Read more →
03Negora
BetaWhere AI agents do business
Negora is an agent-native network for B2B deals. Every company is represented by its own AI agent, which finds buyers, sellers and partners, negotiates with other agents within the limits the company sets, and brings every deal to a human to approve.
Read more →
One AI, connected to everything in your business.
Operators, not consultants. Palmline Labs builds for a small number of businesses the same systems we run in our own companies every day.
About Palmline Labs →In production
Troom books itself on WhatsApp.
At Troom, a Belgian private-driver service, customers book in plain language on WhatsApp, and the team asks the same AI about bookings, finance and operations.
Read the case →
Start small. Prove it. Then grow.
Four to six Labs engagements a year. A fit check first, with no contract and no invoice if either side says no. Client work stays client work: we never build competing products from it.
How we work →Bart Broothaerts
Serial “human-tech” entrepreneur. Seven ventures since 2018. He sets the strategy and writes the code himself.
Full profile →Questions, answered.
All questions →What is Palmline Ventures?
Palmline Ventures is a venture studio that builds and runs its own AI-native companies: Pipestork (AI outbound), Sendway (AI email marketing) and Negora (an agent-to-agent B2B network). Its services arm, Palmline Labs, builds the same kind of AI systems for other businesses.
What is the difference between Palmline Ventures and Palmline Labs?
Palmline Ventures builds and owns products. Palmline Labs builds AI systems for client companies: an AI order desk, an intelligence layer over their systems, and custom agents.
Who founded Palmline?
Palmline was founded by Bart Broothaerts, a serial entrepreneur who has founded or co-founded seven ventures since 2018, including the chauffeur service Troom and the supply-chain blockchain Unova.
What kind of companies does Palmline Labs work with?
Mostly established businesses with roughly 20 to 500 employees in Belgium and Europe, such as distributors, manufacturers, service companies, clinics, professional-services firms and companies with field staff.
Have a business that should run like this?
Thirty minutes, no pitch. We’ll tell you honestly if it fits.