One AI, connected to everything in your business.
Palmline Labs builds AI into established companies: a channel where customers ask, book and order, an intelligence layer that answers with your real numbers, and agents that take over recurring work. Built by people who run the same systems in their own companies every day.
See what we buildThree modules, one AI.
Each module stands on its own, and they share the same connection to your systems. Most clients start with one and add the next once the first pays off.
Operators, not consultants.
We run it ourselves
Every system we build for clients runs in our own companies first, with our own customers.
Your systems stay
We build on top of your ERP, CRM and tools. No replacement project.
Rules decide, AI words
Prices, limits and approvals live in rules you control, not in a model's judgement.
Selective by design
Four to six engagements a year, built by the people you meet.
Established companies, 20 to 500 people.
Typically businesses in Belgium and Europe with real customer volume, several systems that do not talk to each other, and a team that spends too much time on work a machine could do.
Distribution and wholesale
Orders by message, dealer questions, stock and pricing on request.
Manufacturing
Customer, dealer and project enquiries routed and answered; planning and stock you can ask about.
Mobility and services
Bookings end to end on WhatsApp, as at Troom.
Clinics and care
Appointment requests, changes and reminders without phone queues.
Professional services
Client questions, document collection and follow-up handled consistently.
Field operations
Staff questions, shift changes, and permits or certificates that expire per person.
In production at Troom.
At Troom, a Belgian chauffeur company, customers book end to end on WhatsApp and the team runs finance and operations through the same AI layer.
Read the Troom case →Start small. Prove it. Then grow.
Fit check
We look at your systems and where the time goes. If either side says no, there is no contract and no invoice.
Build
We connect to your systems and build the first use case on real data, with your team testing it along the way.
Run and improve
We keep it running, watch the conversations and numbers, and add the next use case once the first one pays off.
Palmline Labs: questions, answered.
What is the difference between Palmline Ventures and Palmline Labs?
Palmline Ventures builds and owns products. Palmline Labs builds AI systems for client companies: an AI order desk, an intelligence layer over their systems, and custom agents.
What kind of companies does Palmline Labs work with?
Mostly established businesses with roughly 20 to 500 employees in Belgium and Europe, such as distributors, manufacturers, service companies, clinics, professional-services firms and companies with field staff.
How does a Palmline Labs engagement start?
With a fit check: we look at your systems and where time goes. If either side decides it is not a fit, there is no contract and no invoice.
How many clients does Palmline Labs take on?
Four to six engagements a year, so each one gets the attention of the people who build the systems.
Does Palmline build products from client work?
No. Client work stays client work: Palmline never builds competing products from what it learns in an engagement.
Which AI models does Palmline use?
We choose the best model per task, mostly Anthropic Claude, hosted with enterprise providers. Data stays out of public model training.
Have a business that should run like this?
Thirty minutes, no pitch. We’ll tell you honestly if it fits.